TOP TIPS FOR
EMAIL MARKETING

WHY IS EMAIL MARKETING IMPORTANT?

Email marketing is a highly effective digital marketing strategy for reaching and engaging customers, fostering relationships, and building brand loyalty. By sending targeted emails to current and potential customers, businesses can promote products, enhance brand awareness, and nurture long-term connections. This method stands out due to its low cost, high customizability, and the ability to track performance. 

BEST PRACTICES FOR EFFECTIVE EMAIL BLASTS

PLACE THE MOST IMPORTANT
INFORMATION AT THE TOP

Even if it’s short, your customers might be on-the-go or unable to read through your email. Put the call to action (example: “Click here for 50% OFF”) at the top of your email so there’s a better chance they’ll click on the link.

USE THREE OR FEWER FONTS

When you need a website that effectively communicates with parents, our professional web and creative teams Designers usually stick to two or three fonts in a project for a few key reasons. Using fewer fonts makes the design easier to read because too many can make things look messy and hard to understand. it also helps set up a clear visual hierarchy by using a header font, one for body copy, and another for special uses. 

Too many fonts can throw off the balance and tone of the design. When picking fonts, it’s important to choose ones that work well together!

reflect your brand

Craft a catchy subject line for your email blast that really grabs attention. Make sure the design of your email is consistent and reflects your brand’s style. Keep the tone in line with your company’s voice, and don’t forget to add several links to encourage readers to click through to your website.

WHEN TO SEND?

Send emails on Tuesdays since that’s when they usually get the most attention. Aim to schedule your sends between 10:00 a.m. and 2:00 p.m. for the best engagement. Don’t forget to consider time zone differences and adjust your schedule accordingly for different regions. Also, stick to a consistent sending time each day to build reliability with your audience.