In the first few days of 2017, Taylor Cook, with his expertise in managing Paid Search for automobile manufacturer Ford, and managing retailer Carhartt’s digital Paid Search programs teamed up with his wife, Khalida Cook. With Khalida’s extensive experience working in media and advertising at a Conde Nast subsidiary, she and Taylor saw a gap in the market. They envisioned an advertising agency built on success in the digital search arena, one that truly delivered results. That’s how Digital Diagnosis Marketing (DDM) was born.
In February 2017, Taylor opened up the agency in Fort Myers, Florida, together with Khalida. This strategic move allowed DDM to tap into a growing market that didn’t have a digital-only agency at the time, and build a formidable team. As the business grew, so did the DDM family, with talented individuals joining the ranks, each bringing their unique skills and expertise.
The arrival of the COVID-19 pandemic presented a significant challenge. However, DDM’s foresight and adaptability saw them through. By focusing on website work and providing essential digital solutions for clients who needed to keep their doors open, they weathered the storm. This resilience fueled further growth, with DDM doubling its employee count year over year.
Today, DDM continues to evolve. Service offerings have expanded to include new offerings as the world changes the way it consumes media, ensuring all of our clients stay ahead of the digital curve. With a passionate team, a commitment to data-driven results, and a constant focus on innovation, DDM’s story is far from over. The future promises even more exciting chapters, as they continue to help businesses thrive in the ever-evolving digital landscape. While the majority of the team is based in Michigan and Florida, there are also several employees based in Washington, California, New York, Kansas, Missouri, North Carolina, and Texas.