Viewers today are stepping away from cable TV and cozying up to video streaming services like Hulu, Amazon Prime, and ESPN. Don’t believe us? The facts speak for themselves.
Now is the time to take those TV dollars and have them targeted to only those you need to reach. This growing audience of viewers will see your brand, company, or product advertisement on the big screen along with your audiences’ favorite movies, tv shows, and live sports.
Video ads delivered to viewers through these streaming services are referred to as OTT, connected TV, or streaming TV ads. OTT ads offer an opportunity for advertisers to reach new audiences and reconnect with their current audience in a new way.
OTT ads not only reach a large (and growing) audience, but they also offer many great benefits that aren’t found through traditional video ad channels such as cable or broadcast TV.