Khalida started out her career in journalism, working in production, reporting, and producing in Naples, FL and Major Market News at WXYZ ABC 7 in Detroit, MI.
Realizing she loved asking people tough questions and disliked news station hours, she moved into digital advertising. Her career took off in 2007-08 (during one of the worst recessions for both Detroit and Southwest Florida in particular) working in the automotive industry with both manufacturers and dealerships.
She quickly became a top reseller of Google Search Products at a subsidiary of Condé Nast Digital, gaining national recognition amongst her peers at a time when no one believed in companies like Google, Amazon, and eBay.
She helped hundreds of dealerships in the red achieve record-breaking growth with the addition of new lead processes, training, and digital ad spending changes.
She is credited with now helping automotive dealerships, real estate agencies, medical practices, and schools, amongst many others, change their businesses into fully integrated digital operations via strategy marketing, updated lead conversion processes, and social media creativity—boosting sales, service, and most importantly – PROFIT.
Most recently she led a team to invent, patent and trademark an AI software company changing how people buy cars.
The AI software makes it easy for buyers to begin the purchase and test drive a car without interacting with a salesperson at Test Drive To Go. (can you link to our home page here)
A die-hard Wolverine from birth, Khalida earned a B.A. in Communications, and a Minor in Spanish from the University of Michigan, and her Masters in Business Administration (MBA) in Management from the University of Michigan as well.
She resides in Florida with her husband, son, and daughter.
Khalida started out her career in journalism, working in production, reporting, and producing in Naples, FL and Major Market News at WXYZ ABC 7 in Detroit, MI.
Realizing she loved asking people tough questions and disliked news station hours, she moved into digital advertising. Her career took off in 2007-08 (during one of the worst recessions for both Detroit and Southwest Florida in particular) working in the automotive industry with both manufacturers and dealerships.
She quickly became a top reseller of Google Search Products at a subsidiary of Condé Nast Digital, gaining national recognition amongst her peers at a time when no one believed in companies like Google, Amazon, and eBay.
She helped hundreds of dealerships in the red achieve record-breaking growth with the addition of new lead processes, training, and digital ad spending changes.
She is credited with now helping automotive dealerships, real estate agencies, medical practices, and schools, amongst many others, change their businesses into fully integrated digital operations via strategy marketing, updated lead conversion processes, and social media creativity—boosting sales, service, and most importantly – PROFIT.
Most recently she led a team to invent, patent and trademark an AI software company changing how people buy cars.
The AI software makes it easy for buyers to begin the purchase and test drive a car without interacting with a salesperson at Test Drive To Go. (can you link to our home page here)
A die-hard Wolverine from birth, Khalida earned a B.A. in Communications, and a Minor in Spanish from the University of Michigan, and her Masters in Business Administration (MBA) in Management from the University of Michigan as well.
She resides in Florida with her husband, son, and daughter.
Talk / Text
239-674-6555
Mailing Address
4600 Summerlin Road,
Suite C-2500
Fort Myers, FL 33919
