Web Manager
Digital Diagnosis Marketing is looking for a versatile, self-directed web manager to support our growing client base – many of whom operate in the automotive industry. This role requires someone who can make confident decisions, take ownership of projects, and navigate front-end development, troubleshooting, analytics, SEO, and AI-powered workflows.
Responsibilities
- Lead the build, maintain, and update WordPress websites from the ground up
- Make technical decisions and take ownership of web projects from start to finish
- Write and edit HTML, CSS, and JavaScript for front-end website work
- Write and maintain back-end PHP code for custom web applications
- Work confidently across multiple hosting environments
- Configure and implement conversion events in Google Analytics 4 (GA4) and Meta Ads Manager
- Deploy tracking tags and triggers via Google Tag Manager (GTM), both client-side and server-side containers
- Integrate tracking pixels and event codes directly on websites
- Research, develop, execute, and optimize on-page and technical SEO strategies for existing and prospective clients
- Apply SEO best practices as a daily function, not an afterthought
- Use AI tools (e.g., ChatGPT, Claude, GitHub Copilot, or similar) to speed up code review, debugging, content drafting, and research workflows
Required:
- Strong leadership and decision-making skills – able to take ownership, make informed decisions independently, prioritize competing needs, and confidently guide projects and team members.
- Proficient in general IT matters and comfortable troubleshooting technical issues independently
- Experience with Meta Conversions API (CAPI) and server-side tagging infrastructure
- Able to learn and adapt to internal tools and platforms quickly
- Comfortable using AI tools as part of a daily development workflow (e.g., code assistance, debugging, content generation, research)
- Client-facing communication skills — able to join calls, present work, and explain technical concepts to non-technical audiences
- Self-directed and able to work independently in a remote/hybrid environment
- Willingness to wear many hats across disciplines
- Occasional travel may be required
Preferred:
- Familiarity with the automotive industry (dealership websites, OEM/marketing co-op programs, inventory feeds, or automotive-specific SEO/PPC) is a strong plus
- Experience with Avada and/or Elementor page builders
- Familiarity with design tools (Photoshop, Figma, Canva)
- Experience with reporting or dashboard platforms (e.g., Looker Studio, GA4 dashboards)
- Microsoft 365 administration exposure
Benefits:
- 401(k) with company match
- Health, dental, and vision insurance
- Life insurance
- Gym Membership
- Paid time off
- Paid sick time
Note: This job description is a general outline of responsibilities and qualifications and is not exhaustive. Other duties may be assigned as required to meet the needs of the sales department and the organization.