After 4 years with the U.S. Army, Taylor began his career in advertising as a Digital Media Planner heading up Google & Bing paid search advertising efforts for all Ford & Lincoln Motor Company properties in Detroit. There, he rewrote the playbook for Ford dealerships across the country when it came to digital ad spend.
He later took his Google & Bing paid search knowledge to national retailer, Carhartt, to help manage media and eCommerce against other popular workwear brands. In an e-commerce environment, he excelled by bringing in large returns on paid search campaigns. Focusing on the importance of how users land on the correct pages to convert to a sale is one thing he is very adamant about. A lover of e-commerce shopping himself, he found it very easy to get people what they needed fast, especially on a mobile platform.
He loves the art of the bid and the research that goes behind it to gain new customers.
Taylor graduated from Eastern Michigan University with a B.B.A. in Management, and loves MMA, a good pair of shoes, and true crime books.