Khalida Cook

Khalida Cook began her career in journalism, reporting for magazines in Florida and later working in major-market news at ABC 7 in Detroit.

She loved asking tough questions but not the newsroom hours, so she brought those instincts to digital advertising in Ann Arbor, Michigan.

Her career took off during one of the worst recessions in U.S. history, just as the digital advertising age was dawning and car buyers were shifting from newspaper classifieds to online search. Working with automotive manufacturers and dealerships, she became a top reseller of Google Search products at a Condé Nast Digital subsidiary, earning national recognition among her peers at a time when few believed in companies like Google, Amazon, and eBay. She helped hundreds of struggling dealerships reach record-breaking growth through new lead processes, staff training, and smarter digital ad spending.

Today, Khalida helps automotive dealerships, real estate agencies, medical practices, schools, and many other businesses become fully integrated digital operations. Through marketing strategy, modernized lead conversion, and creative social media, she drives growth in sales, service, and, most importantly, profit.

Most recently, she led a team that invented, patented, and trademarked Test Drive To Go, an AI-powered experience that lets people test-drive and buy cars faster, without a salesperson. Since launching in early 2021, it has generated thousands of test drives and is now used by dealerships nationwide.

A lifelong Wolverine, Khalida holds a B.A. in Communications with a minor in Spanish and an MBA in Management, both from the University of Michigan. She divides her time between Southwest and South Florida with her husband, son, and daughter.